The FRISSBE project will implement new practices at ZAG by attracting and maintaining high quality personnel under the direction of the ERA Chair holder. The project will lead to lasting, sustainable structural changes to achieve excellence at ZAG and spread excellence in the region. Changes will be tested in a new autonomous unit, the FRISSBE ERA Chair, and will be transferable to ZAG as a whole. The concept will be tested on a few levels: testing the research enhancement process, building capacity in applying for competitive funds, and building sustainable relationships with industry. FRISSBE will have regional impacts in terms of research, education, and engineering. Added-value of the project is amplifying the capacities of the Fire laboratory co-financed with ERDF funds, ensuring conditions to foster excellent research.